Hey all you Loyola marketing fanatics…both undergrad and graduate…join us for an amazing Women in Marketing panel this Tuesday!
Our four panelists will discuss their corporate ladder climb as well as interesting, new market trends. Panelists are from varying backgrounds and industries, so there may be differing views on effecting marketing and PR that you can implement in your own studies and/or marketing plans.
Join us at….Kasbeer Hall in Corboy Law Center at:
5:15pm-6:30pm Panel/ Q&A
See you there!
This past Wednesday, the Business Plan Competition had its kickoff workshop event focusing on innovation and idea generation. Professor Len Gingerella, our featured speaker, used his background in entrepreneurship to encourage BPC participants to take the smallest of ideas and make it their own.
When taking your idea and putting together your business plan, Prof. Gingerella encouraged to not count anything out. The smallest of ideas can turn into brilliant business models. And by forming your idea to a viable business model, think of how outside influences will affect it. Whether those influences be social, political or economical, you must prepare to answer questions and defend your model to investors and consumers alike.
Investors, while skeptical, are looking for the next great idea. This is no longer the dot com investment era…instead a new era of green ideas are on the rise, and investors are taking notice. Gingerella encouraged the BPC attendees to create a business plan that will answer investors’ questions in regards to inception, maturation and decline. Most specifically, how long do you see your business model working before it either reaches maturation or has to be reinvented to stay competitive? How many years of competitor-free market reign will your product have?
The most pertinent focus of this workshop was innovation–keep your idea growing with current trends and/or future, unfulfilled needs. If you fail to evolve your product, you will either fall off the competitive horse or dry up funds as you reinvent your company. Without innovation, your business will not withstand the ever changing technological and economical shifts.
So, overall we encourage you to take Gingerella’s wise words and get to brainstorming….you never know what might happen. You could have the next big idea!
Seventy two percent of CEOs interviewed by Accenture believed that strengthening brand, trust and reputation is the strongest motivator for taking action on sustainability. Although the idea of sustainability is a new concept for B-schools everywhere, it has been a much-discussed issue for some time. The United Nations established the World Commission on Environment and Development in 1987, and by 1992 over 70 definitions of sustainability emerged. Earlier in 1970s, mathematicians and scientists formed the IPAT to determine human impact on the environment.
The greater business issue involved, regardless of personal beliefs or politics, is that the external environment has great impact on operations through needs, resources, and development. As the production cycle moves from extraction of natural resources to the end product that we buy in local retail or grocery stores (or gas stations), we have an impact our environment in ways that have gone relatively unnoticed. Should the consumer culture notice or be aware of the environmental impact? Maybe. We as marketers live in a world of paradoxes. We want consumers to purchase our products, yet we don’t want them to see behind the curtain. With a growing desire for transparency, and volatile consumer confidence, we will have to adapt.
Marketers have always found ways to adapt through the years, leading to new tactics and strategies: marketing metrics, consumer behavior, neuromarketing, search engine marketing, and social marketing, to name a few examples. Marketing has been more and more fluid in recent years, which could be a reason for a growing interest in it. That said, will sustainability marketing grow into a legitimate field or become a passing fad? Time will tell, but I think we will have a great time navigating through these rapidly changing waters.
David Meerman Scott is one of the vanguards of the new way of marketing. He’s not shy about it either – one of his books is titled “The New Rules of Marketing and PR.” It’s in its third edition so there may be questions to how new it is, but the effect on marketing at large is still in its infancy.
David gave a class on viral marketing for HubSpot’s Inbound Marketing University and revealed some of his keys insights on what he calls a “world wide rave” and web marketing in general. I picked out two that relate to marketing students, especially when it comes to the job search.
“Nobody cares about your product.
They care about your solution”
Some people like to a put a mission statement at the top of a resume. But that would be your mission statement – what about what the company wants? What about putting something that relates directly to the specific company you are applying to? David’s advice makes me think that a section on “Qualifications for this position” would help the people making hiring decisions see you in the role. A guest post by HubSpotter Colleen Coyne on Curious Juice goes deeper into this.
The cold, hard reality of this confronts people everyday, especially when it comes to Facebook posts. Take some time today to google yourself as any hiring manager would. See what’s out there and clean it up if need be. If you don’t believe that getting a handle on your web presence is a vital part of preparing for a job search, here’s an infographic that will show you the light.
Loyolans! What do you want the world to know? Say it through inbound marketing channels, and the world will hear you. Dr. Ugur Uygur’s Entrepreneurial Marketing class just did a case study on HubSpot – the company that is the center of all things inbound. This type of marketing strategy is a must for small businesses and entrepreneurs. It also doesn’t hurt to know inbound tactics if you are searching for a job. If you need an overview, check out this post by HubSpot’s CEO.